Recently, someone asked me if it is really worth the money to spend on marketing to grow their business. My inner voice said: “Only if you stay in business” and want to express my answer to “only if you want to stay in business.”
With more than 85% of small businesses failing within the first three years of operation, one must ask why the number is so high. So I did a little research, and that’s what I found. It turns out that banks, business schools and other organizations, support for small businesses called the same thing. With a passion to see (like mine), small businesses succeed, they decided to find the answer. They decided to survey for small business and know what the hell is going on. Funny, they all expressed the same answer to this question yet. Why so many small businesses – if not, just put “There is a lack of marketing.”
Even after discovering this, I still wonder why a man so “blood, sweat, post a loss, and tears” to create something they can not be seen in the love disappear before their eyes. But I realized that we base all companies (and I am no exception), because we work for ourselves doing something we want. We are entrepreneurs at heart and we have a gift or talent or passion for something and we’ve got to do too much. So we start our own (marketing, retail, reading, studying) in cases with good intentions to succeed. But when we come to work in the business, we forget or do not know that we work with the companies concerned.
So how do you break the cycle of work in your business instead of? Simple, you have a plan:
1) Schedule time with yourself every day or every week to break the marketing job (no appointment, they are just as important as any visit to a client)
2) decide in advance what you want for the marketing year (which removes the ad-fear, who are willing to spend money, and get no result)
3:00) to enter a budget for your efforts (decision on an issue you can spend each month to launch without help, you can not be zero dollars)
4) Identify your ideal client (it is easier, cheaper and more efficient on the market at a certain group of people that your services that the market is the Mass)
5) Set your differentiation and communication (you need the land / contest, if you do not want to purchase price)
6) provide a system of frequent and regular contact with your prospects and customers affected (it takes 7-10 allowed for someone to find, buy, as you have confidence and then you)
Stop 7), that you in your marketing materials and start conversations with your ideal customers (people who want to know what is in it for them, tell them about the benefits, not features)
To cite Duct Tape Marketing Book “If you’re in business, you work in the marketing sector.