Archive for the ‘Melaleuca’ Category
Human wants are the form human needs take as shaped by culture and individual personality. A hungry person in India wants mangoes, suckling pig, and beans. A hungry person in the United States wants a hamburger, French Fries, and a coke. Wants are described in terms of culturally defined objects that will satisfy the need in this case hunger.
Beginning business owners start out trying to satisfy there own craving for increased income, prominent status or social acceptance. Seasoned business owners concentrate on the wants of their clients. All successful business describe success in terms of the number of people that find value in there products or service.
As a society evolves, the wants of its members expand. They are exposed to more objects that pique their curiosity, interest, and desire. Producers take specific actions to build desire for their products. They try to form a connection between what they produce and people’s needs. They promote their product as a satisfier of one or more particular needs. The marketer does not create the need; it exists.